SterlingLabsEmbedded engineering for enterprises

Building Autonomous Enterprise Across Indonesia

Remove operational bottlenecks, automate repetitive works, revamp legacy systems and reduce administrative overhead.

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TBS Group

Part of TBS Group

End-to-end experience running IT for TBS Group

80%+

IT cost savings

annual IT cost reduction across a 150+ store retail network

Rp 1 trillion+
annual revenue
150+
stores across Indonesia
2 million
customers
20,000
transactions per day

Brands in TBS Group

  • The Body Shop
  • P.S.
  • M2
  • Colorbox
  • Kenny Rogers Roasters
  • Grand Luley Manado
  • Centro
  • Over the Moon

Modules

Modules We've Built

A perfect-fit ERP starts from modules already proven in real businesses, then gets shaped around your processes.

  1. 01Smart POS
  2. 02E-commerce Web & App
  3. 03Unified Marketplace Management
  4. 04CRM & Loyalty
  5. 05Smart Promotion Engine
  6. 06Smart Product Catalogue
  7. 07Warehouse Management System
  8. 08HR & Finance System
  9. 09AI Company Brain

The Problem

Pain Points ERP Solves

What you feel today.

01

Reports scattered everywhere

Reports pile up on paper and in Excel, scattered everywhere and merged by hand.

02

Afraid to replace old software

The old software is slow and inefficient, but we are afraid to replace it because of the risk.

03

Manual workload keeps growing

Manual workload keeps rising, and the answer is always to add more people.

04

New processes, no system

Our new business processes don't have a supporting system yet.

05

ERP quotes cost too much

ERP quotes of tens to hundreds of billions are far too expensive.

Every month of delay widens the gap with companies already run by AI. Indonesia will fall behind if it does not move to the autonomous enterprise soon.

Why Us

What Makes Us Different

Perfect Fit, Custom Built

Your ERP is built from your own business processes, so it feels right from day one.

Faster Visible Results

In 90 days, real results you can already feel.

Transparent Progress

Follow your project's progress every day, transparently and in real time.

AI Agentic Ready

Your company's own AI agent, one that truly understands your workflow.

Fair Pricing

A transparent cost breakdown, from supervision and development to system specifications of your choice.

Flexible Contract Length

Your ERP is ready to use in just 90 days.

The answer

An enterprise whose operations run on precise, independent AI.

Not just an ERP that still depends on people at every step. An autonomous enterprise runs more of its business processes by itself, with Industrial AI: AI built for companies, not for the public.

  • Role-based access control (RBAC)
  • Your company's data stays private
  • Understands your workflow precisely
  • Adapts quickly to new workflows
  • Exact, consistent results, not answers that change every time
“Industrial AI is built on role-based access control, private company data security, a precise understanding of workflows, and fast adaptation to new ones. Most importantly, it gives exact, consistent results, not answers that can change (probabilistic) like most general AI systems, such as ChatGPT.”
Elroy Hardoyo, CEO of SterlingLabs

Expertise

Leverage our expertise on building solutions for 1 trillion+ IDR businesses

Leverage our expertise for your company with affordable investment. We don't work like a typical software house. We offer a free consultation and unlimited software development for your company's solution.

01

Consultation & Problem Analysis

We analyze your operational bottlenecks, business processes, and IT systems, then give you a problem-analysis report with the right recommendations for your company.

02

Unlimited Software Development

No requirement locked, all fully customized to your business needs. We will build the system that you need, and we will keep building it until it works for you.

03

Optimize Operational Processes

80% of business processes are built from patchwork fixes that don't really fit. We take a hands-on approach to optimize your business processes properly.

04

Outdated Legacy System Modernization

Relying on an old system that no longer fits your business needs holds back your company's growth. We modernize your legacy systems so they actually match what your business needs today.

05

Realtime Data & Analytics

Good decisions depend on accurate, real-time data. We build systems that give you exactly that, so you can decide with confidence.

06

Visibility & Accountability

We build systems that give you full visibility and accountability across every business process, so everything can be tracked and evaluated properly.

07

Data Consolidation & Integration

We build systems that consolidate and integrate data from all the different tools you use, so it's easy and fast to access.

08

Autonomous Enterprise Solutions

We start by automating one repetitive process, then extend it across a division, and eventually across your whole company, until your business runs as an Autonomous Enterprise.

09

Lifetime Warranty, Maintenance & Support

We're committed to being your long-term partner. We keep supporting the systems we build for you and we're always there if something goes wrong.

10

Affordable and Win-Win Investment

We're also fine if you want to start small, with low commitment and a flexible contract. Not into it? No hard feelings, we're pretty relaxed about it.

Success Story

We Replaced IDR 100B ERP Plan

Four years leading IT, e-commerce, and CRM transformation at The Body Shop Indonesia. Stores across Indonesia moved onto one connected platform, in sync in real time. Annual IT cost fell by more than 80% while operational efficiency and sales margin rose. It became the playbook we now run for every client.

  1. Mar 2022

    The Rp100B plan

    A full system migration is scheduled, replacing every legacy system with one monolith ERP, budgeted at roughly Rp100 billion. It looks like the right call. We're brought in to supervise.

  2. Mar 2022

    The real problem isn't the system

    Digging in, the issue turns out to be less about the legacy stack or what replaces it, and more about whether the IT department itself is agile, flexible, and skilled enough to keep up with the market. A new, riskier proposal: the Spaghetti Project. An 8-person agile team building microservices, instead of one big vendor rollout.

  3. Sep 2022

    Two systems, one growing cost

    Offline ran on Microsoft AX + POS, online ran on Magento, duplicating products, promos, and vouchers across two 55-person teams.

  4. Sep 2022 – Sep 2023

    Untangling the mess

    One unified microservices platform replaces both monoliths, with a single product catalog and promo engine spanning Smart POS, web, app, and marketplace. The two teams merge into one flat, 12-person agile team reporting directly to the CEO.

    Team55 people, 2 teams12 people, 1 team
  5. Sep 2023

    Real-time, everywhere

    Speed became the platform's signature, across POS operations and page performance alike.

    Promo updates2 hours2 minutes
    Page loads20 sec1 sec
    Deployments240 minZero downtime
  6. Sep 2023

    80%+ IT OPEX reduction

    The unified platform paid for itself in operating cost alone.

    IT OPEXRp60B/yearRp10B/year
    POS hardware costRp30MRp8M

See It In Action

Your Most Hurtful Pain, fixed within 90 days.

We start with the one problem that hurts your business the most and fix it within 90 days. Short clips from real client systems we've built and automated:

E-commerce Automation

One team running all 7 Indonesian marketplaces

Before
20 people managing listings, stock, and orders across every marketplace by hand.
After
Automated across all 7 marketplaces with just 2 people, managing Rp1T+ in revenue and 20,000+ transactions a day.
Manufacturing Automation

From paperwork bottleneck to one platform

Before
Manual paperwork and admin bottlenecks across manufacturing operations, handled by 10 people.
After
Automated end-to-end. The same operation now runs with 2.
Private AI

A private AI that's actually yours

Before
Company knowledge locked in people's heads and scattered documents, and nothing learns from it.
After
A private, self-learning AI trained on your own data, and nothing leaves your systems.
Omnichannel Automation

From marketplace traffic to loyal customers

Before
Marketplace buyers stay one-time, anonymous shoppers.
After
Converted into an owned omnichannel channel with a loyalty program and personalized engagement.

How we start

Start small. Stay in control. Step back anytime.

No big commitment up front. Pick how you want to begin; either way, real engineers do the work.

Free private consultation, then a small trial

Start small, cancel anytime

  • Every engagement starts with a free, private consultation. Simple problems get solved on the spot, at no cost.
  • For bigger work, we start with a small-scale trial contract instead of a big upfront commitment.
  • Flexible scope you can cancel anytime, with no hard feelings. Zero risk trial.

Reversible by design

Your current systems keep running

  • Your current systems keep running while we replace one process at a time.
  • Every step can be rolled back.
  • We go after your Most Hurtful Pain first, within 90 days.

Project-Based

Fixed scope, defined outcome

  • Once the scope is clear, often after a trial, we agree on defined milestones before we start.
  • Fixed deliverables, so you know exactly what you receive.
  • A clear one-time engagement for teams that prefer to plan the whole project up front.

Big transformation doesn't have to mean big risk.

Private Consultation

What do you expect to get from us?

Cost reduction, no bottlenecks, faster processes. Tell us what's slowing you down, and the first conversation about it costs you nothing. Free, private, no commitment.

Office

Gedung Sentosa, Jl. Prof. Dr. Satrio Blok A3 No. 5, Pondok Jaya, Pondok Aren, Kota Tangerang Selatan, Banten 15224

Hours

Monday to Friday, 9:00 AM to 6:00 PM WIB